South African payment orchestration startup NjiaPay has closed a US$2.1 million seed funding round to expand its team, strengthen integrations, and accelerate growth across Africa.
NjiaPay, spun out of South African international calling startup Talk360 as its own entity in December 2024, is a payments-as-a-service provider that aims to empower African businesses through a seamless, secure, and scalable payments management platform.
NjiaPay acts as a neutral orchestration layer on top of a merchant’s payment service provider (PSP) stack. Through a single API, it intelligently routes transactions in real time, selects the best-performing provider and consolidates performance data into one unified view. Rather than replacing PSPs, NjiaPay coordinates them to maximise successful payment outcomes and reduce operational friction.
The startup raised a US$1 million pre-seed round of investment last January, and has now secured US$2.1 million in seed funding in a round led by European B2B SaaS investor Newion. This follows a year of strong commercial traction, with NjiaPay strengthening its client base across high-growth startups and global franchises such as Talk360, Anytime Fitness and Melon Mobile.
The new capital will expand NjiaPay’s engineering and commercial teams, strengthen integrations, and accelerate growth across Africa. By combining proven global infrastructure with local market insight, the company is building a core coordination layer for Africa’s fragmented payments ecosystem.
“Closing this seed round with Newion is a pivotal moment for NjiaPay,” said Jonatan Allback, CEO of NjiaPay. “In just one year, we have demonstrated that payment orchestration is becoming essential for businesses operating in Africa. We are grateful for Newion’s trust and partnership. Their experience in scaling B2B software businesses will support our next phase of growth and help to ensure merchants on our platform achieve the best possible payment performance.”
Mathijs de Wit, managing partner at Newion Partners, said his firm backed founders with deep category expertise who solve foundational business problems with exceptional software.
“Despite rapid fintech innovation, payments across Africa remain fragmented and complex for merchants. NjiaPay addresses this with a robust, enterprise-grade orchestration layer that unifies providers, increases reliability, and optimises transaction performance. NjiaPay’s growth clearly validates the value it delivers to merchants,” he said.
